Strategy, Brand Messaging, and Creative Content
Tricia is an indispensable part of any creative team, big or small. I first had the opportunity to work with Tricia at Marriott International where she helped concept large-scale, brand-driven creative campaigns focused on driving key brand objectives.
Upon starting my own company, I once again enlisted Tricia's strategic and creative thinking skills to bring a fresh perspective to the development of a comprehensive brand voice and messaging guide for a large travel client. Tricia's ability to marry strategic thinking with creative ideation is unparalleled. Perhaps even more important, she's poised, professional and incredibly efficient. Undoubtedly Tricia would serve as an asset to any team or organization that she's part of.
~ Shawn Brain, Co-founder Story + Strategy
Creative Leadership, Strategy, and Copywriting
To simply say that Tricia has been the best manager I've had thus far in my career is an understatement. Outside of her ability to develop genuine, intriguing, and effective messaging for a wide range of audiences, her commitment to being a strong and thoughtful leader is unmatched. During our time together in the Hilton Creative Studio, her willingness to advocate for those on her team never wavered or went unnoticed. In addition to blazing the trail in regard to the evolution of Hilton's copy standards, Tricia always showed up with valuable strategy methods across all of the Creative Studio's functional areas, including enterprise campaigns, email marketing, and social media. A marketing and messaging maven, this one! Fingers crossed that we can work together again in the future.
~ Jordan Piparo, Copy Editor, Hilton
Strategy, Brand Messaging, and Creative Content
In more than two years of working with Tricia at ADHD Online, I’ve known her to be a strategic and creative leader who elevates any team she joins. We brought her on as a freelance copywriter, but Tricia quickly proved herself to be an integral part of the marketing team and moved beyond writing one-off emails.
Tricia's contributions have been pivotal in various areas, from crafting compelling customer retention emails to sale display ads to retuning our Google Ad words campaign to redefining our brand voice. She has seamlessly rewritten our website and consistently produced engaging social media content. Her work is always infused with deep thought and insight, making a significant impact on our small marketing team. Additionally, she’s so easy to work with–professional, adaptable, collaborative, responsive, and efficient–that we consider her an indispensable part of our team.
The key asset she brought to the team is her unique ability to transform a business, refine processes, and enhance creative output through a blend of data-driven strategy and innovative thinking.
~ Susanne Spruit, Director of Marketing, ADHD Online
Writing Coach
I wish I'd hired Tricia as a writing coach years ago. My novel had been stuck, thanks to low output and uncertainty about how to move the characters and story forward. She listened when I described my goals, proposed a project plan for achieving them, and then has done what all great coaches do: motivated me to do the work and held me accountable. Tricia is a gifted writer, skilled storyteller and, crucially for me, stellar project manager, and that combination of skills has helped me take my writing farther in three months than I had in three years. I can't recommend her highly enough.
~ Karen Yankosky, novelist
Tricia has such a gift at offering the perfect suggestions and in such a clear, encouraging, digestible, and thoughtful way! She has great vision and ideas that make the essays come to life in a whole new way.
~ Carrie Mitchell, parent of a high school senior